Animated Explainer Video – Telecare
A new concept for the delivery of health services for a Local Health District in NSW, Telehealth was an unknown to local communities, with the possible perception of it being a ‘lesser’ service than face to face consultations. As with all change implementation, activating advocates at each end of the service (both the clinicians providing the service and the end users of the service) is important to gain groundswell and roll out.
As part of an overall strategy RIM created an animated explainer video to be played on the Telehealth page of the website and as a link in all materials.
An explainer video was chosen as the flagship to communicate the new service as:
- We all love cartoons!
- It simplifies the message
- Easier to retain information
- They grab the audience attention and are more engaging
- They are easily shareable
- Easy to demonstrate how the service fits into every day life and the advantages its brings.
The 2 min explainer video has been made into several short 20-30 sec videos – each with one message, for social media sharing
Telehealth is currently being rolled out across the region. As capacity increases the service will commence using the videos to promote access.
You can watch the video below.