WHO WE ARE

RIM is headed up by Samantha Hain who holds a Bachelor of Commerce in Marketing (UNSW) and is professionally accredited as a Certified Practicing Marketer (CPM) with the Australian Marketing Institute

Samantha began her career in the Wine Industry under the tuition of the late Len Evans, moving Veterinary pharmaceutical company Vetsearch as Marketing Manager before a similar position in Australian-Italian family food empire Cantarella Bros - where during her tenure, the Vittoria Coffee won the Australian Marketing Institute National Award for Innovation.

As a member of the senior management team a solid understanding of the intricate relationships between various business functions and the marketing mix was laid down.

With a solid 20 years experience under her belt, Samantha moved to Orange in Central NSW to start Regional Integrated Marketing (RIM) and has assisted businesses and community groups from a wide range of operational functions to overhaul or fine tune their marketing strategy, systems and procedures with outstanding results.

Consultative and inclusive in her approach, Samantha knows that to successfully integrate new strategy into a business requires confidence and ownership, hence facilitates her clients to arrive at its own decisions, assisting where required

The ability to formalise and commercialise blue sky initiatives working with groups, government agencies and individuals has made Samantha well sought after for both commercial and non-commercial projects requiring funding.

Visit the case studies page for further examples of RIM's work.